Is your motorsports spend doing real work — or just looking busy?

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​A 10-minute Activation Scorecard for brands already in IndyCar or IMSA. Honest answers. Clear gaps. No pitch deck.

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Logo on the car is not the same as ROI.

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Most associate and technical partners leave money on the table after the rights check clears — no Monday story for dealers and leadership, weak hospitality follow-up, and nobody inside the company who owns the partnership like a product.

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This scorecard shows where you stand. Submit it and I’ll send back a plain-English read. If it makes sense, we can walk through your results in 15 minutes.

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— Steve Mears, P1 Advantage

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How It Works

• 10 questions ... about 10 minutes

• Score yourself 1-5 on each (1=not happening, 5=dialed in)

• Submit - I'll reply with what the numbers actually mean

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Your answers stay between us. No newsletter spam. No automated drip.